They say it only takes 28 days to form a habit. Market Street's 28 Day Challenge is a multi-channel digital campaign to promote healthy living, one small step at a time. I executed multi-panel Instagram stories, still and stop-motion blog assets, and Facebook graphics for each of the 28 challenges. By the second day of this challenge, there were 2,300 people enrolled, which surpassed the total number of participants for the same challenge the previous year, making the 2018 campaign a huge success. RD Thomas Advertising, 2017-2018. Photography: Angela Guthrie
Valentine’s Day is a sneaky one! This digital campaign targeted last minute shoppers to remind them of the upcoming holiday. My role was to design Instagram stories and Facebook ads from the product photography. RD Thomas Advertising, 2018. Photography: Dylan Lowery
The Sweet on Strawberries digital campaign showcases a variety of strawberry recipes for Spring. I watercolored the recipe images, and created static and animated recipes for Instagram, Facebook, and the Market Street blog. RD Thomas Advertising, 2018.